At the very least a business should have a presence on the web so that your customers can quickly and easily find out more about you and what you do. That said, it’s not enough to just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a decision, the site may be the first chance you have at making a good impression on a potential customer.
One of the great things about the internet is that it has levelled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company or organisation. The inverse is also true. We’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility!
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